Improve Customer Engagement Through Instagram Hashtag Marketing

Hashtags are powerful tools that have numerous purposes. By using incorrect hashtags it can lead you with limited visibility. It’s difficult for you to decide whether the hashtags you are using are correct or not.

Well, in this article we'll cover the basics of Instagram hashtags for beginners and how to use them.

Let's have a look.

What Are Hashtags?

A hashtag is a word that is used to represent a particular topic about any business, brand, days, etc.

It is a metadata tag that precedes by a pound sign or hash symbol (#).

You can turn a hashtag into a link that is clickable and which can redirect the user to the respective page.

Where Can You Use Hashtags On Instagram?

Hashtags can be used on many social media platforms such as Facebook, Twitter, Instagram reels, captions, posts and even stories. You’ll have to consider how many hashtags you are using in each content because Instagram has its limitation of using 30 hashtags per post or content.

It's advisable to use 9 hashtags for each particular post to gain more visibility of the users.

Hashtags can be added within the main content itself for you to run any campaign or promote a hashtag.

Where Can You Search Hashtags on Instagram?

There are many suggestions found on Instagram for hashtags but one needs to spend a considerable time/effort in choosing the right one.

To understand what I mean, you can go to the page of Instagram and enter a keyword on the search bar.

You will find all the pertinent suggestions related to that word just as shown below.

Why Is Tracking Instagram Hashtag Performance Necessary?

Instagram gives you an overview of the post performance, however, it cannot specifically track it’s performance.

Instagram won’t tell which hashtags are drifting and which are well liked.

Many users take it for granted about tools like Hashtag experts or Hashtag analytics.

So by monitoring the hashtag performance you get an overall idea whether your hashtags are working fine or needs any improvement.

This helps your marketing team to determine those posts that are doing well and those which are not.

Misconceptions About Using Hashtags on Instagram

A business page on every social media platform isn’t necessary.

For e.g. : A fancy family restaurant could attract their foody customers with sizzler photos rather than uploading a video on tiktok. So the point is to know where the audience is and to focus on creating quality posts on them.

Using lots of hashtags will really look spammy and repulse the audience. The thumb rule for Twitter and Facebook is just using 2 hashtags. More than 2 will hamper the engagement of the audience. However, Instagram is a little more friendly which allows you to use 10-15 hashtags.


Use of hip language will allow your brand to remain consistent on social media. A slight slang in the words will not make any major difference. For example: “ #HRU (How Are You)




Thus use of hashtags make it easier for you to find other Instagram accounts that share similar content and vice versa.

As social media is evolving, your hashtag strategies should also need to adopt the change. Apply these strategies to achieve your marketing goals on Instagram to monitor your performance and make a data driven decision.